Leo Bogart Quote

Advertisements may be evaluated scientifically; they cannot be created scientifically.


STRATEGY IN ADVERTISING (ed. 1967)

Picture Quote 1

Advertisements may be evaluated scientifically; they cannot be created scientifically.

Picture Quote 2

Advertisements may be evaluated scientifically; they cannot be created scientifically.

Picture Quote 3

Advertisements may be evaluated scientifically; they cannot be created scientifically.

Picture Quote 4

Advertisements may be evaluated scientifically; they cannot be created scientifically.