Leo Bogart Quote

Advertisements may be evaluated scientifically; they cannot be created scientifically.


STRATEGY IN ADVERTISING (ed. 1967)


Advertisements may be evaluated scientifically; they cannot be created scientifically.

Advertisements may be evaluated scientifically; they cannot be created scientifically.

Advertisements may be evaluated scientifically; they cannot be created scientifically.

Advertisements may be evaluated scientifically; they cannot be created scientifically.