Leo Bogart Quote

The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.


As quoted in: Where the Suckers Moon: An Advertising Story (1994), p. 113.

Picture Quote 1

The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its...

Picture Quote 2

The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its...

Picture Quote 3

The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its...

Picture Quote 4

The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its...