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Leo Bogart - Strategy in advertising (1967)

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Advertisements may be evaluated scientifically; they cannot be created scientifically.

Leo Bogart

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Good authors, too, who once knew better words Now only use four-letter words Writing prose — Anything goes.
Cole Porter

Leo Bogart

Leo Bogart

Born: 1921
Died: October 15, 2005 (aged 84)
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