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Leo Bogart - Strategy in advertising (1967)

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Advertisements may be evaluated scientifically; they cannot be created scientifically.

Leo Bogart

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I had never been as resigned to ready-made ideas as I was to ready-made clothes, perhaps because, although I couldn't sew, I could think.
Jane Rule

Leo Bogart

Leo Bogart

Born: 1921
Died: October 15, 2005 (aged 84)
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