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Leo Bogart - Strategy in advertising (1967)

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Advertisements may be evaluated scientifically; they cannot be created scientifically.

Leo Bogart

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Nobody ever did anything very foolish except from some strong principle.
William Lamb, 2nd Viscount Melbourne

Leo Bogart

Leo Bogart

Born: 1921
Died: October 15, 2005 (aged 84)
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