Joseph Sugarman Quotes

5 Sourced Quotes

All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy.

Joseph Sugarman

Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem.

Joseph Sugarman

Not many people are willing to give failure a second opportunity. They fail once and it is all over. The bitter pill of failure is often more than most people can handle. If you are willing to accept failure and learn from it, if you are willing to consider failure as a blessing in disguise and bounce back, you have got the essential of harnessing one of the most powerful success forces.

Joseph Sugarman

If it is your assignment to write copy for a product or service that you really don't have a feel for, then you have a great deal of studying to do to make sure you understand who your customer is and what motivates him or her.

Joseph Sugarman

Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide.

Joseph Sugarman