If it is your assignment to write copy for a product or service that you really don't have a feel for, then you have a great deal of studying to do to make sure you understand who your customer is and what motivates him or her.


The Adweek Copywriting Handbook (ed. 2012)

Joseph Sugarman Quotes

If it is your assignment to write copy for a product or service that you really don't have a feel for, then you have a great deal of studying to do...

If it is your assignment to write copy for a product or service that you really don't have a feel for, then you have a great deal of studying to do...

If it is your assignment to write copy for a product or service that you really don't have a feel for, then you have a great deal of studying to do...

If it is your assignment to write copy for a product or service that you really don't have a feel for, then you have a great deal of studying to do...