Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide.


The Adweek Copywriting Handbook (ed. 2012)

Joseph Sugarman Quotes

Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide.

Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide.

Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide.

Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide.