All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy.


The Adweek Copywriting Handbook (ed. 2012)

Joseph Sugarman Quotes

All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy.

All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy.

All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy.

All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy.