Jef I. Richards Short Quotes

14 Sourced Quotes

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In advertising, sex sells. But only if you're selling sex.

Jef I. Richards
Advertising is totally unnecessary. Unless you hope to make money.

Jef I. Richards
Advertising is speech. It's regulated because it's often effective speech.

Jef I. Richards
Internet advertising will not replace traditional media, it will compliment them.

Jef I. Richards
Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Jef I. Richards
Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers.

Jef I. Richards
In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.

Jef I. Richards
If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

Jef I. Richards
I think that I shall never see An ad so lovely as a tree. But if a tree you have to sell, It takes an ad to do that well.

Jef I. Richards
While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

Jef I. Richards
There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.

Jef I. Richards
The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?

Jef I. Richards
A whore at a PTA meeting probably doesn't spend much time bragging about her professional achievements. I would imagine the same holds true for spammers.

Jef I. Richards
Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?

Jef I. Richards