While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.


Published by himself on the "Department of Advertising, the University of Texas at Austin" page, c. 1998

Jef I. Richards Quotes

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.