Jef I. Richards Quote

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.


Published by himself on the "Department of Advertising, the University of Texas at Austin" page, c. 1998


If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.