There is, of course, great value in belonging to a group. Safety in numbers, for one. But there is also a mathematical explanation for why the brain is so willing to give up its own opinions: a group of people is more likely to be correct about something than an individual.


Iconoclast: A Neuroscientist Reveals How to Think Differently (ed. Harvard Business Press, 2013) - ISBN: 9781422163658


There is, of course, great value in belonging to a group. Safety in numbers, for one. But there is also a mathematical explanation for why the brain...

There is, of course, great value in belonging to a group. Safety in numbers, for one. But there is also a mathematical explanation for why the brain...

There is, of course, great value in belonging to a group. Safety in numbers, for one. But there is also a mathematical explanation for why the brain...

There is, of course, great value in belonging to a group. Safety in numbers, for one. But there is also a mathematical explanation for why the brain...