Gregory Berns Quote

When confronted with information streaming from the eyes, the brain will interpret this information in the quickest and most efficient way possible. Time is energy. The longer the brain spends performing some calculation, the more energy it consumes. Considering the brain runs on about 40 watts of power (a lightbulb!), it doesn't have a lot of energy to spare.

Iconoclast: A Neuroscientist Reveals How to Think Differently (ed. Harvard Business Press, 2010) - ISBN: 9781422163658

When confronted with information streaming from the eyes, the brain will interpret this information in the quickest and most efficient way possible....

When confronted with information streaming from the eyes, the brain will interpret this information in the quickest and most efficient way possible....

When confronted with information streaming from the eyes, the brain will interpret this information in the quickest and most efficient way possible....

When confronted with information streaming from the eyes, the brain will interpret this information in the quickest and most efficient way possible....