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There is, of course, great value in belonging to a group. Safety in numbers, for one. But there is also a mathematical explanation for why the brain is so willing to give up its own opinions: a group of people is more likely to be correct about something than an individual.
Gregory Berns
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When confronted with information streaming from the eyes, the brain will interpret this information in the quickest and most efficient way possible. Time is energy. The longer the brain spends performing some calculation, the more energy it consumes. Considering the brain runs on about 40 watts of power (a lightbulb!), it doesn't have a lot of energy to spare.
Gregory Berns
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Example is not the main thing in influencing others. It is the only thing.
Albert Schweitzer
Gregory Berns
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Gregory S. Berns is an American neuroeconomist, neuroscientist, professor of psychiatry, psychologist and writer. He lives with his family in Atlanta, Georgia, USA.
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