He that peruses Homer, is like the traveller that surveys mount Atlas; the vastness and roughness of its rocks, the solemn gloominess of its pines and cedars, the everlasting snows that cover its head, the torrents that rush down its sides, and the wild beasts that roar in its caverns, all contribute to strike the imagination with inexpressible astonishment and awe. While reading the Aeneid is like beholding the Capitoline hill at Rome, on which stood many edifices of exquisite architecture, and whose top was crowned with the famous temple of Jupiter, adorned with the spoils of conquered Greece.
Whether you're an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That's a constant. What's always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it.
The only remarkable thing about Francis Ford Coppola's The Godfather, Part II is the insistent manner in which it recalls how much better his original film was. Even if Part II were a lot more cohesive, revealing and exciting than it is, it probably would have run the risk of appearing to be the self-parody it now seems…Its insights are fairly lame at this point.