John Crosby (media critic) Quote

The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague.


Out of the Blue: A Book about Radio and Television (Simon and Schuster, 1952), p. 136


The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague.

The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague.

The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague.

The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague.