The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague.


Out of the Blue: A Book about Radio and Television (Simon and Schuster, 1952), p. 136

John Crosby Quotes

The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague.

The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague.

The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague.

The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague.