William McDonough Quotes

10 Sourced Quotes

Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good.

William McDonough
I can't imagine something being beautiful at this point in history if it's destroying the planet or causing children to get sick. How can anything be beautiful if it's not ecologically intelligent at this point?

William McDonough
The Stone Age did not end because humans ran out of stones. It ended because it was time for a re-think about how we live.

William McDonough
We see a world of abundance, not limits. In the midst of a great deal of talk about reducing the human ecological footprint, we offer a different vision. What if humans designed products and systems that celebrate an abundance of human creativity, culture, and productivity? That are so intelligent and safe, our species leaves an ecological footprint to delight in, not lament?

William McDonough
There's probably 5000 times more solar energy than the humans will ever need. We could cover our highways with solar collectors to make ribbons of energy, and I think that it's really the largest job creation program in the history of the planet that's in front of us. It's a celebration of the abundance of human creativity combined with the abundance of the natural world.

William McDonough
If you look at a tree and think of it as a design assignment, it would be like asking you to make something that makes oxygen, sequesters carbon, fixes nitrogen, distills water, provides habitat for hundreds of species, accrues solar energy's fuel, makes complex sugars and food, changes colors with the seasons, creates microclimates, and self-replicates.

William McDonough
If we think about things having multiple lives, cradle to cradle, we could design things that can go back to either nature or back to industry forever.

William McDonough
Our concept of eco-effectiveness means working on the right things - on the right products and services and systems - instead of making the wrong things less bad. Once you are doing the right things, then doing them "right," with the help of efficiency among other tools, makes perfect sense.

William McDonough
Peter Drucker has pointed out that it is a manager's job to "do things right." It is an executive's job to make sure "the right things" get done. Even the most rigorous eco-efficient business paradigm does not challenge basic practices and methods: a shoe, building, factory, car, or shampoo can remain fundamentally ill-designed even as the materials and processes involved in its manufacture become more "efficient."

William McDonough
Consider this: all the ants on the planet, taken together, have a biomass greater than that of humans. Ants have been incredibly industrious for millions of years. Yet their productiveness nourishes plants, animals, and soil. Human industry has been in full swing for little over a century, yet it has brought about a decline in almost every ecosystem on the planet. Nature doesn't have a design problem. People do.

William McDonough