We see a world of abundance, not limits. In the midst of a great deal of talk about reducing the human ecological footprint, we offer a different vision. What if humans designed products and systems that celebrate an abundance of human creativity, culture, and productivity? That are so intelligent and safe, our species leaves an ecological footprint to delight in, not lament?


Cradle to Cradle: Remaking the Way We Make Things (ed. North Point Press, 2010) - ISBN: 9781429973847

William McDonough Quotes

We see a world of abundance, not limits. In the midst of a great deal of talk about reducing the human ecological footprint, we offer a different...

We see a world of abundance, not limits. In the midst of a great deal of talk about reducing the human ecological footprint, we offer a different...

We see a world of abundance, not limits. In the midst of a great deal of talk about reducing the human ecological footprint, we offer a different...

We see a world of abundance, not limits. In the midst of a great deal of talk about reducing the human ecological footprint, we offer a different...