William McDonough Quote

Our concept of eco-effectiveness means working on the right things - on the right products and services and systems - instead of making the wrong things less bad. Once you are doing the right things, then doing them "right," with the help of efficiency among other tools, makes perfect sense.


Cradle to Cradle: Remaking the Way We Make Things (ed. North Point Press, 2010) - ISBN: 9781429973847


Our concept of eco-effectiveness means working on the right things - on the right products and services and systems - instead of making the wrong...

Our concept of eco-effectiveness means working on the right things - on the right products and services and systems - instead of making the wrong...

Our concept of eco-effectiveness means working on the right things - on the right products and services and systems - instead of making the wrong...

Our concept of eco-effectiveness means working on the right things - on the right products and services and systems - instead of making the wrong...