When the masters of industry pay such sums for a newspaper, they buy not merely the building and the presses and the name; they buy what they call the "good-will"- that is, they buy you. And they proceed to change your whole psychology - everything that you believe about life. You might object to it, if you knew; but they do their work so subtly that you never guess what is happening to you!


The Brass Check: A Study of American Journalism (ed. University of Illinois Press, 1928) - ISBN: 9780252071102

Upton Sinclair Quotes

When the masters of industry pay such sums for a newspaper, they buy not merely the building and the presses and the name; they buy what they call...

When the masters of industry pay such sums for a newspaper, they buy not merely the building and the presses and the name; they buy what they call...

When the masters of industry pay such sums for a newspaper, they buy not merely the building and the presses and the name; they buy what they call...

When the masters of industry pay such sums for a newspaper, they buy not merely the building and the presses and the name; they buy what they call...