The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.


Marketing Imagination: New, Expanded Edition (ed. Simon and Schuster, 1986) - ISBN: 9780029190906

Theodore Levitt Quotes

The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations...

The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations...

The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations...

The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations...