People don't want to buy a quarter-inch drill. They want a quarter-inch hole.


Clayton M. Christensen and Michael E. RaynorThe Innovator's Solution (2003) ch. 3

Theodore Levitt Quotes

People don't want to buy a quarter-inch drill. They want a quarter-inch hole.

People don't want to buy a quarter-inch drill. They want a quarter-inch hole.

People don't want to buy a quarter-inch drill. They want a quarter-inch hole.

People don't want to buy a quarter-inch drill. They want a quarter-inch hole.