Theodore Levitt Quote

Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.


Marketing for business growth (ed. McGraw-Hill Companies, 1974)


Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.

Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.

Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.

Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.