Religious ritual survives cultural transmission by embedding episodes of intense, life-defining personal experiences in public performances. These performances involve sequential, socially interactive movement and gesture (chant, dance, murmur, sway) and formulaic utterances that rhythmically synchronize affective states among group members in displays of cooperative commitment. This is often accompanied by sensory pageantry, which further helps to emotionally validate and sustain the moral consensus.

Introduction: an evolutionary riddle, p. 16 - In Gods We Trust: The Evolutionary Landscape of Religion (2002)