Robert Heller Quote

Managers are to information as alcoholics are to booze. They consume enormous amounts, constantly crave more, but have great difficulty in digesting their existing intake.


Heller (1975) "Research in light of a dark tunnel" Audit AGB research. London, Spring 1973: Cited in Peter M. Chisnall (1977) Effective industrial marketing. p. 91

Picture Quote 1

Managers are to information as alcoholics are to booze. They consume enormous amounts, constantly crave more, but have great difficulty in digesting...

Picture Quote 2

Managers are to information as alcoholics are to booze. They consume enormous amounts, constantly crave more, but have great difficulty in digesting...

Picture Quote 3

Managers are to information as alcoholics are to booze. They consume enormous amounts, constantly crave more, but have great difficulty in digesting...

Picture Quote 4

Managers are to information as alcoholics are to booze. They consume enormous amounts, constantly crave more, but have great difficulty in digesting...