Ray Kroc Quotes

22 Sourced Quotes

As long as you're green, you're growing. As soon as you're ripe, you start to rot.

Ray Kroc
When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?

Ray Kroc
Customers tend to avoid a restaurant that's going aswamp in its own sludge.

Ray Kroc
It is no achievement to walk a tightrope laid flat on the floor.

Ray Kroc
You must perfect every fundamental of your business if you expect it to perform well.

Ray Kroc
The McDonald brothers were simply not on my wavelength at all. I was obsessed with the idea of making McDonald's the biggest and the best. They were content with what they had; they didn't want to be bothered with more risks and more demands.

Ray Kroc
No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.

Ray Kroc
Adversity can strengthen you if you have the will to grind it out.

Ray Kroc
I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.

Ray Kroc
There are things money can't buy and hard work can't win. One of them is happiness.

Ray Kroc
I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I'd imagine all kinds of situations and how I would handle them.

Ray Kroc
Visions of McDonald's restaurants dotting crossroads all over the country paraded through my brain. I don't believe in saturation. We're thinking and talking worldwide.

Ray Kroc
There's almost nothing you can't accomplish if you set your mind to it.

Ray Kroc
Happiness is not a tangible thing, it's a byproduct - a byproduct of achievement.

Ray Kroc
I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn't long before I set up a lemonade stand.

Ray Kroc
If I had a brick for every time I've repeated the phrase Quality, Service, Cleanliness and Value, I think I'd probably be able to bridge the Atlantic Ocean with them.

Ray Kroc
Where there is no risk there can be no pride in achievement and consequently no happiness.

Ray Kroc
I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.

Ray Kroc
I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.

Ray Kroc
It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.

Ray Kroc
Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.

Ray Kroc
I believe in God, family, and McDonald's. And in the office, that order is reversed.

Ray Kroc