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Designers shouldn't design for museums any more than mummies should die for them.

Ralph Caplan
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It is important to notice that these badly functioning designs were praised for 'elegance.' But elegance as theoretical scientists apply it is quite different. The elegance of a mathematical formula is that it explains a phenomenon beautifully, with no parts left over. In design, elegance is more readily perceived as a property of product than of process. If we had more elegant theories, we might look to design for more than elegance.

Ralph Caplan

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What we observe is not nature itself but nature exposed to our method of questioning. Our scientific work in physics consists in asking questions about nature in the language that we possess and trying to get an answer from experiment by the means that are at our disposal.
Werner Heisenberg

Ralph Caplan

Ralph Caplan

Born: January 4, 1925
Died: June 4, 2020 (aged 95)
Bio: Ralph Caplan was an American design consultant, writer, and public speaker.

WikipediaRalph Caplan on Wikipedia

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