Ralph Caplan Quote

Designers shouldn't design for museums any more than mummies should die for them.


Cracking the Whip: Essays on Design and Its Side Effects (ed. Fairchild Books, 2006)


Designers shouldn't design for museums any more than mummies should die for them.

Designers shouldn't design for museums any more than mummies should die for them.

Designers shouldn't design for museums any more than mummies should die for them.

Designers shouldn't design for museums any more than mummies should die for them.