Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.


Marketing Management in China (ed. Prentice Hall, 2009)

Philip Kotler Quotes

Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.

Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.

Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.

Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.