The theory of marketing is solid but the practice of marketing leaves much to be desired.


Ten Deadly Marketing Sins: Signs and Solutions (ed. 2004)

Philip Kotler Quotes

The theory of marketing is solid but the practice of marketing leaves much to be desired.

The theory of marketing is solid but the practice of marketing leaves much to be desired.

The theory of marketing is solid but the practice of marketing leaves much to be desired.

The theory of marketing is solid but the practice of marketing leaves much to be desired.