The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.


Philip Kotler (1999), as cited in: Dennis Adcock, Al Halborg, Caroline Ross (2001), Marketing: Principles and Practice. p. 208

Philip Kotler Quotes

The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.

The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.

The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.

The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.