The sales department isn't the whole company, but the whole company had better be the sales department.
Philip Kotler cited in: Michael R. Czinkota (1999), Marketing: Best Practices. p. 11
The sales department isn't the whole company, but the whole company had better be the sales department.
Philip Kotler cited in: Michael R. Czinkota (1999), Marketing: Best Practices. p. 11