Philip Kotler Quote

The sales department isn't the whole company, but the whole company had better be the sales department.


Philip Kotler cited in: Michael R. Czinkota (1999), Marketing: Best Practices. p. 11


The sales department isn't the whole company, but the whole company had better be the sales department.

The sales department isn't the whole company, but the whole company had better be the sales department.

The sales department isn't the whole company, but the whole company had better be the sales department.

The sales department isn't the whole company, but the whole company had better be the sales department.