Philip Kotler Quote

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

p. 127; Quote in the context of new product development. - Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know, 2011

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.