Good companies will meet needs; great companies will create markets.


Philip Kotler, cited in: Stuart Crainer (2002), The 75 Greatest Management Decisions Ever Made, p. 37

Philip Kotler Quotes

Good companies will meet needs; great companies will create markets.

Good companies will meet needs; great companies will create markets.

Good companies will meet needs; great companies will create markets.

Good companies will meet needs; great companies will create markets.