Philip Kotler Quote

Good mission statements focus on a limited number of goals, stress the company's major policies and values, and define the company's major competitive scopes. These include:

Marketing Management, Millenium Edition, 2001

Good mission statements focus on a limited number of goals, stress the company's major policies and values, and define the company's major...

Good mission statements focus on a limited number of goals, stress the company's major policies and values, and define the company's major...

Good mission statements focus on a limited number of goals, stress the company's major policies and values, and define the company's major...

Good mission statements focus on a limited number of goals, stress the company's major policies and values, and define the company's major...