Quote of the day
The time has come when advertising in some hands has reached the status of a science.
Peter Checkland

Born: December 18, 1930
Died: May 17, 2026 (aged 95)
Bio: Peter Checkland was a British management scientist and emeritus professor of Systems at Lancaster University. He was the developer of soft systems methodology: a methodology based on a way of systems thinking.
Known for:
- Systems Thinking, Systems Practice (1981)
- Soft Systems Methodology in Action (1999)







