Morris Hite - People Quotes

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Contrary to what self-appointed protectors of the consumer so loudly proclaim, advertising does not cause people to buy bad products. Nothing will put a bad product out of business faster than a good advertising campaign. Advertising causes people to try a product once, but poor quality eliminates any possibility of a repeat purpose.

Morris Hite

Advertising moves people toward goods; merchandising moves goods toward people.

Morris Hite