Morris Hite Quote

Contrary to what self-appointed protectors of the consumer so loudly proclaim, advertising does not cause people to buy bad products. Nothing will put a bad product out of business faster than a good advertising campaign. Advertising causes people to try a product once, but poor quality eliminates any possibility of a repeat purpose.

As quoted in "Adman: Morris Hite's Methods for Winning the Ad Game" (1988), p. 101.