Morris Hite Quote

It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.


As quoted in Adman: Morris Hite's Methods for Winning the Ad Game (1988), p. 202.


It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products ...

It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products ...

It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products ...

It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products ...