Michael J. Silverstein Quotes

6 Sourced Quotes

A curious mind armed with skill, experience, knowledge, and patterns can give birth to big brand revolution.

Michael J. Silverstein
A curious mind does not jump to conclusions but tests carefully and thoroughly. A curious mind will draw on all of life's experience to get to the big "uh huh." The curious cut the data by quintile, by segment, and by user.

Michael J. Silverstein
Own one idea. Complete it. Map the current model of purchase and usage. Change how it is done so at least some part of the market uses only your product. Extend from that core user to a much broader universe. Describe your concept in a very short, "six-word story" - a la Ernest Hemingway: "For sale: baby shoes, never worn."

Michael J. Silverstein
Functional goods sold en masse earn a good return but breakthrough profits come from satisfying emotional needs.

Michael J. Silverstein
Consumers cannot think in abstractions. They cannot envision a new concept. They cannot predict their behavior. They can only compare against their current frame of reference. So you need to make the big leap for them. You need to provide them with a reason to buy, a reason to brag to their friends. Expect new-to-the-world ideas to fall on deaf ears. Consumers will, however, change their tune when they can see, touch, and explore.

Michael J. Silverstein
Curiosity is the greatest source of ideas, retail revolutions, and insights.

Michael J. Silverstein