Michael J. Silverstein Quote

Functional goods sold en masse earn a good return but breakthrough profits come from satisfying emotional needs.


Rocket: Eight Lessons to Secure Infinite Growth (ed. McGraw Hill Professional, 2015) - ISBN: 9781259585432


Functional goods sold en masse earn a good return but breakthrough profits come from satisfying emotional needs.

Functional goods sold en masse earn a good return but breakthrough profits come from satisfying emotional needs.

Functional goods sold en masse earn a good return but breakthrough profits come from satisfying emotional needs.

Functional goods sold en masse earn a good return but breakthrough profits come from satisfying emotional needs.