C. K. Prahalad Quotes

14 Sourced Quotes

The future lies with those companies who see the poor as their customers.

C. K. Prahalad
There is an important distinction between barriers to entry and barriers to imitation.

C. K. Prahalad
If we stop thinking of the poor as victims or as a burden and start recognizing them as resilient and creative entrepreneurs and value-conscious consumers, a whole new world of opportunity can open up.

C. K. Prahalad
Imagining the future may be more important than analyzing the past I daresay companies today are not resource-bound, they are imagination-bound.

C. K. Prahalad
Executives are constrained not by resources but by their imagination.

C. K. Prahalad
The lackluster nature of most multinational corporations emerging market strategies over the past decade does not change the magnitude of the opportunity. The real source of market promise is not the wealthy few in the developing world, or even the emerging middle-income consumers: It is the billions of aspiring poor who are joining the market economy for the first time.

C. K. Prahalad
If we took the mission statements of 100 large industrial companies, mixed them up while everyone was asleep, and reassigned them at random, would anyone wake up tomorrow and cry, 'My gosh, where has our mission statement gone?'

C. K. Prahalad
The resource allocation task of top management has received too much attention when compared to the task of resource leverage.

C. K. Prahalad
BoP consumer problems cannot be solved with old technologies.

C. K. Prahalad
I have no doubt that the elimination of poverty and deprivation is possible by 2020.

C. K. Prahalad
Democratization of commerce is based on everyone having the right to exercise their roles as micro consumers, micro producers, micro entrepreneurs, micro investors, and micro innovators. Access to information removes the first impediment to building this brave, new world. Information asymmetry has always been at the heart of poverty.

C. K. Prahalad
If your aspirations are not greater than your resources, you're not an entrepreneur.

C. K. Prahalad
Assume responsibility for outcomes as well as for the processes and people you work with. How you achieve results will shape the kind of person you become.

C. K. Prahalad
Strategy is about stretching limited resources to fit ambitious aspirations.

C. K. Prahalad