C. K. Prahalad - The Fortune at the Bottom of the Pyramid (2004)

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BoP consumer problems cannot be solved with old technologies.

C. K. Prahalad

If we stop thinking of the poor as victims or as a burden and start recognizing them as resilient and creative entrepreneurs and value-conscious consumers, a whole new world of opportunity can open up.

C. K. Prahalad

I have no doubt that the elimination of poverty and deprivation is possible by 2020.

C. K. Prahalad