C. K. Prahalad Quote

The future lies with those companies who see the poor as their customers.


C.K. Prahlad, cited in: Bibek Debroy, Amir Ullah Khan (2004), Integrating the Rural Poor Into Markets. p. 17


The future lies with those companies who see the poor as their customers.

The future lies with those companies who see the poor as their customers.

The future lies with those companies who see the poor as their customers.

The future lies with those companies who see the poor as their customers.