Maxwell Maltz - Achieve Quotes
5 Sourced Quotes
Your automatic creative mechanism is teleological. That is, it operates in terms of goals and end results. Once you give it a definite goal to achieve, you can depend upon its automatic guidance system to take you to that goal much better than "you" ever could by conscious thought. "You" supply the goal by thinking in terms of end results. Your automatic mechanism then supplies the means whereby.
This Creative Mechanism within you is impersonal. It will work automatically and impersonally to achieve goals of success and happiness, or unhappiness and failure, depending upon the goals which you yourself set for it. Present it with success goals and it functions as a Success Mechanism. Present it with negative goals, and it operates just as impersonally, and just as faithfully as a Failure Mechanism.