Maxwell Maltz Quote
This Creative Mechanism within you is impersonal. It will work automatically and impersonally to achieve goals of success and happiness, or unhappiness and failure, depending upon the goals which you yourself set for it. Present it with success goals and it functions as a Success Mechanism. Present it with negative goals, and it operates just as impersonally, and just as faithfully as a Failure Mechanism.
PSYCHO-CYBERNETICS (ed. 1960)