To establish a place of work where engineers can feel the joy of technological innovation, be aware of their mission to society, and work to their heart's content.


Masaru Ibuka's mission statement for Sony, cited in: Mihaly Csikszentmihalyi (2004), Good Business: Leadership, Flow, and the Making of Meaning. p. 57

Masaru Ibuka Quotes

To establish a place of work where engineers can feel the joy of technological innovation, be aware of their mission to society, and work to their...

To establish a place of work where engineers can feel the joy of technological innovation, be aware of their mission to society, and work to their...

To establish a place of work where engineers can feel the joy of technological innovation, be aware of their mission to society, and work to their...

To establish a place of work where engineers can feel the joy of technological innovation, be aware of their mission to society, and work to their...