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Marshall McLuhan -
Understanding Media (1964)
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Except for light, all other media come in pairs, with one acting as the "content" of the other, obscuring the operation of both.
Marshall McLuhan
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The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be.
Marshall McLuhan
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I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange one's psyche in order to anticipate the next blow from our own extended faculties...
Marshall McLuhan
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If the work of the city is the remaking or translating of man into a more suitable form than his nomadic ancestors achieved, then might not our current translation of our entire lives into the spiritual form of information seem to make of the entire.
Marshall McLuhan
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In experimental art, men are given the exact specifications of coming violence to their own psyches from their own counter-irritant or technology... But the counter-irritant usually proves a greater plague than the initial irritant, like a drug habit.
Marshall McLuhan
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Where the whole man is involved there is no work. Work begins with the division of labor.
Marshall McLuhan
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The products of modern science are not in themselves good or bad; it is the way they are used that determines their value.
Marshall McLuhan
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The electric light is pure information. It is a medium without a message.
Marshall McLuhan
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The specialist is one who never makes small mistakes while moving towards the grand fallacy.
Marshall McLuhan
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We are numb in our new electric world as the native involved in our literate and mechanical culture.
Marshall McLuhan
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American youth attributes much more importance to arriving at driver's license age than at voting age.
Marshall McLuhan
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Money is a corporate image depending on society for its institutional status.
Marshall McLuhan
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The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics.
Marshall McLuhan
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Literate man, civilized man, tends to restrict and to separate functions, whereas tribal man has freely extended the form of his body to include the universe.
Marshall McLuhan
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Today, computers hold out the promise of a means of instant translation of any code or language into any other code or language.
Marshall McLuhan
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At no period of human culture have men understood the psychic mechanism involved in invention and technology.
Marshall McLuhan
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Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
Marshall McLuhan
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Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener. That is the immediate aspect of radio. A private experience. The subliminal depths of radio are charged with the resonating echoes of tribal horns and antique drums. This is inherent in the very nature of this medium, with its power to turn the psyche and society into a single echo chamber.
Marshall McLuhan
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The medium is the message. This is merely to say that the personal and social consequences of any medium – that is, of any extension of ourselves – result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
Marshall McLuhan
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The car has become the carapace, the protective and aggressive shell, of urban and suburban man.
Marshall McLuhan
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All media exists to invest our lives with artificial perception and arbitrary values.
Marshall McLuhan
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Ads seem to work on the very advanced principle that a small pellet or pattern in a noisy, redundant barrage of repetition will gradually assert itself. Ads push the principle of noise all the way to the plateau of persuasion. They are quite in accord with the procedures of brain-washing. This depth principle of onslaught on the unconscious may be the reason why.
Marshall McLuhan
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The press is a group confessional form that provides communal participation. The book is a private confessional form that provides a point of view.
Marshall McLuhan
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One of the many effects of television on radio has been to shift radio from an entertainment medium into a kind of nervous information system.
Marshall McLuhan
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The hot radio medium used in cool or nonliterate cultures has a violent effect, quite unlike its effect, say in England or America, where radio is felt as entertainment.
Marshall McLuhan
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Quote of the day
Chaos is a name for any order that produces confusion in our minds.
George Santayana
Marshall McLuhan
Creative Commons
Born:
July 21, 1911
Died:
December 31, 1980
(aged 69)
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