The medium is the message. This is merely to say that the personal and social consequences of any medium – that is, of any extension of ourselves – result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.


Understanding Media, Introduction (1964)

Marshall McLuhan Quotes

The medium is the message. This is merely to say that the personal and social consequences of any medium – that is, of any extension of ourselves...

The medium is the message. This is merely to say that the personal and social consequences of any medium – that is, of any extension of ourselves...

The medium is the message. This is merely to say that the personal and social consequences of any medium – that is, of any extension of ourselves...

The medium is the message. This is merely to say that the personal and social consequences of any medium – that is, of any extension of ourselves...