If we sit and talk in a dark room, words suddenly aquire new meanings and different textures... and on the radio. Given only the sound of a play, we have to fill in all of the senses, not just the sight of the action. So much do-it-yourself, or completion and closure of action, develops a kind of independent isolation in the young that makes them remote and inaccessible.


Understanding Media (1964)

Marshall McLuhan Quotes

If we sit and talk in a dark room, words suddenly aquire new meanings and different textures... and on the radio. Given only the sound of a play, we...

If we sit and talk in a dark room, words suddenly aquire new meanings and different textures... and on the radio. Given only the sound of a play, we...

If we sit and talk in a dark room, words suddenly aquire new meanings and different textures... and on the radio. Given only the sound of a play, we...

If we sit and talk in a dark room, words suddenly aquire new meanings and different textures... and on the radio. Given only the sound of a play, we...