Although the medium is the message, the controls go beyond programming. The restraints are always directed to the content, which is always another medium. The content of the press is literary statement, as the content of the book is speech, and the content of the movie is the novel. So the effects of radio are quite independent of its programming.


Understanding Media (1964)

Marshall McLuhan Quotes

Although the medium is the message, the controls go beyond programming. The restraints are always directed to the content, which is always another...

Although the medium is the message, the controls go beyond programming. The restraints are always directed to the content, which is always another...

Although the medium is the message, the controls go beyond programming. The restraints are always directed to the content, which is always another...

Although the medium is the message, the controls go beyond programming. The restraints are always directed to the content, which is always another...